Core Team

It might seem like our genius is
somehow magic, but really, it's our people.

Rick Berlin,

President and Founder

Rick founded Berlin in 1982 to provide design, illustration and multimedia to Fortune 1000 clients. Rick’s talent in the interactive field propelled him to create an online assets database for multimedia artists, programmers and developers. Berlin’s renowned development of web sites, software applications and video began to attract marketing agencies and corporations that would outsource their TV, video and online applications to Berlin. As Rick saw the movement of consumer promotions becoming more tightly integrated with advertising and online marketing, he fortified his staff with several seasoned marketers, designers and copywriters to build the perfect blend for integrated advertising and marketing campaigns. Rick holds a BA from the State University of New York at Oswego.

Dylan Wood,

Chief Operating Officer and Interactive Creative Director

Dylan helps determine the company’s strategy and direction. At the same time, he is responsible for day-to-day operations, as well as the creative and technical development of corporate and promotional web sites, social marketing applications, and online media campaigns. In addition, Dylan is the lead creative director and producer for most of Berlin’s video projects. He has developed these and many other marketing deliverables for a variety of clients and brands including Maxwell House, Starbucks, Tassimo, Sprint, NASCAR, Pepsi and Kozy Shack. In addition to being one of the Westchester Business Council’s “40 Under 40” Rising Stars, Dylan has won numerous Tellys and Big W awards. He has also earned an Aurora Award and the distinction of being named a Top 100 Producer by Multimedia Producer magazine. Dylan holds a BFA in computer animation from William Patterson College and has taught web design and management as an adjunct professor at SUNY.

Tom Hayduk,

Vice President, Client Services

Tom provides over 30 years experience in packaged goods marketing, trade marketing, sales, product management, strategic planning and consumer promotion planning, including retail, trade and account-specific programming, targeted TV and radio, event management and implementation. From United States Tobacco to Ryan Partnership, Tracy Locke and The Guild Group, Tom’s account-specific expertise with consumer promotions benefits all our clients. Tom’s diverse client and brand experience includes Pepsi, Kraft Foods, Reckitt Benckiser, M&M Mars, Balance Bar, Starbucks, Mott’s, Kozy Shack, Guinness, Weight Watchers, Copenhagen and Skoal. Tom has a BA in Economics from Bentley University.

Alan Karel,

Vice President, Strategic Planning

Alan’s expertise in creating innovative marketing programs is a result of more than 25 years of strategic planning and concept development. He began his career in the New York City advertising community with a strong media foundation in agency planning and supervisory positions. He expanded his expertise in campaign and program development to lead agency marketing teams for some of the world's most recognized brands, including McDonald's, Taco Bell, a number of Kraft/Nabisco businesses, Snapple and Hershey. In addition to managing marketing budgets in the tens of millions of dollars, Alan has also led agency functional areas in promotion planning and procurement, fulfillment, and legal and safety compliance. Alan is a graduate of the University of Massachusetts at Amherst, with an MBA from the Sawyer School of Management at Suffolk University in Boston.

Steven Klapow,

Vice President, Creative and Communications Services

A former journalist who joined Berlin in 2004, Steven oversees creative content development, including strategy, concept, copy and visuals. He is also responsible for project management as well as Berlin’s own marketing and promotions activities. Steven spent 10 years as an executive editor and senior writer covering corporate media management, business communication technology and internal communication practices for the industry publication AV Video Multimedia Producer. Steven has also served as features editor at the IT newspaper CommunicationsWeek and senior technical editor and marketing associate for Eder Associates, a nationwide engineering firm. With a BA in Broadcast Communications from Hofstra University, Steven has worked as a radio host and producer for two FM stations in the metro New York area. Since 2007, Steven has served as Vice President of Technology for the board of the Westchester Business Executives. He also serves on the "Light the Night" Executive Leadership Committee for the Leukemia and Lymphoma Society.

Joe Faraci,

Lead Developer/Programmer

With a background creating interactive presentations for legal educators and developing web sites to promote independent filmmakers, Joe Faraci joined Berlin Productions in 2005. Joe wears many hats at Berlin: In addition to performing technical-needs assessments at the start of an engagement, he is responsible for coordinating production on multiple projects, while working hands-on in web development, graphic design, programming, and animation. Joe majored in visual arts and computer science at Westchester Community College. Joe was recently selected as a "Westchester Wunderkind" by, and subsequently was profiled in, 914INC magazine.

Roberto Berrospe,

Senior Developer & Software Engineer

Roberto is involved in nearly every Berlin project with complex application-development requirements. Having studied early languages such as BASIC, Pascal, C (even before the “+” or “#”), and Assembler makes him extremely versatile as he pushes the limits of technologies such as HTML, JavaScript, jQuery, ActionScript, PHP, SQL, ASP, and more. Roberto is an indispensable part of Berlin’s award-winning team and his passion for technology helps keep us on the cutting edge.

Connie Gallo,

Vice President, Sales & New Business Development

Responsible for expanding Berlin's client portfolio, Connie brings more than 25 years of integrated sales and marketing experience to Berlin. Her areas of specialization include consumer packaged goods, pharmaceutical/healthcare, automotive, and health and beauty. Connie's strategic, solution-based approach has cultivated long-term client relationships with Fortune 500 companies such as Unilever, Pfizer, Kraft, ConAgra Foods, Glaxo SmithKline, L'Oreal, Clorox, Estée Lauder and Ford. Prior to coming to Berlin, Connie held top sales management positions with Condé Nast/Advance, Hearst and The Enthusiast Network. 

Guillermo Hansz,

Senior Graphic and Motion Graphics Designer

Responsible for user interface design, illustration, graphics creation and motion graphics at Berlin, Guillermo is an accomplished digital and traditional artist. Guillermo was instrumental in helping Berlin achieve new heights of interactivity in Berlin's early Flash projects, and, later, in responsive HTML5 design. Guillermo's illustrations have been published in numerous books, including the graphic novel series El Club de los Ilustres. Guillermo studied at Centro de Diseño in Uruguay, where he earned his degree in industrial design.