Advertising & Branding
Scarsdale Medical Group
For this prominent medical practice that needed branding to distinguish itself from other medical groups, Berlin’s marketing strategists were just what the doctor ordered.
Berlin examined Scarsdale Medical Group’s unique advantages and developed a tagline and logo that helped the group forge a stronger, more personal connection with current and prospective patients — an important goal especially at a time when most practitioners at medical groups have earned a reputation for not spending enough time with patients.
Berlin also developed the Scarsdale Medical Group web site to reflect the group’s heritage of compassionate, thoughtful care, as well as the comprehensive one-stop suite of services offered. More recently, Berlin developed functionality that allows patients to register and pay online for health and wellness workshops.