Using Google Places
By now, it’s no secret that appearing in Google’s search results are key to online business building, but Google is now giving businesses more help than ever. And in its typical graciousness, Google is doing it for free.
For those who search Google or Google Maps, Google Places provides details about more than four million business listings. A company’s Google Places listing can include photos, hours of operation, special offers, and more. Google Places also allows businesses to download a QR code and, for an additional fee, add tags that make the listing stand out.
Especially with the use of mobile browsers rising sharply, companies that are not taking advantage of Google Places should consider it immediately. Why?
- Google Places reaches 20 percent of all Google queries – the 20 percent that contain a location in the search term.
- Ninety-six percent of people looking for a local businesses end up calling a Google Places listing.
- According to Google, one out of every five searches is related to location.
Google Places separates your business from the competition. For example, Googling “hair salon White Plains, NY” yields a staggering 155,000 listings! However, at the top of page 1 is a map of the area, featuring seven local hair salons.
You can even keep tabs on how well your listing is doing through a personalized dashboard. Google will show you how many people have found your business on Google Places, where these people travel from, and which keywords they used.