Marketing, Kozy Shack QUEST FOR REAL INGREDIENTS - Integrated Promotions, Microsites, Loyalty Programs || Berlin

CASE STUDY:

QUEST FOR REAL INGREDIENTS

This cinema-themed promotion helped consumers earn free movie tickets by visiting a specially designed micro-site where they could enter unique codes from packages of Kozy Shack pudding. Once a consumer entered five codes, he or she could immediately print a movie ticket and take it directly to the box office.

Berlin developed and orchestrated the entire program, generating over 10,000 unique codes, establishing security measures, and custom-programming the online mechanism to collect codes and interface seamlessly with our partner ticket provider. Program performance proved that consumers appreciated being rewarded for their loyalty to Kozy Shack pudding.

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