Promotions

Reach the people you want.
Get them to do what you want.

Too often, consumer promotion is about motivating consumers to do something ... anything.

Actually, let's clarify that. These days, it's pretty easy to get caught up in bragging rights for numbers of fans, followers, pins, clicks, posts, check-ins and an almost limitless number of other scores -- at the expense of motivating the right consumers to take the right action.

Berlin doesn’t create consumer promotions the way other agencies do. Berlin’s expert marketers and programmers build promotions together from the ground up, so everyone is in alignment right from the start -- no retrofitting into existing templates, no sloppy add-ons after the fact, no meaningless measurements, and no budgetary surprises.

When creativity, strategy and technology play as a team, consumers win with seamless, effortless, enjoyable experiences that achieve brand objectives painlessly.

Did we say painless? Yes, that's a word Berlin’s clients consistently play back to us. From inception to creative to legal to prize procurement, fulfillment, and all the administrative in-betweens … relax! Berlin’s got you covered!

Case Studies

  1. Super 8 Road Trip Challenge

    Berlin is a full-service marketing and promotions agency based in White Plains, New York. We offer an entire spectrum of marketing, creative and digital capabilities — including award-winning strategy and campaign development — all under one roof. Since 2010, Berlin has works with Super 8 in promoting their Richard Petty Motorsports sponsorship.

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  2. Kozy Shack Quest For Real Ingredients

    This cinema-themed promotion helped consumers earn free movie tickets by visiting a specially designed microsite.

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  3. Baymont Inn & Suites

    To entice and educate travelers to experience Baymont’s high level of personal service themselves, Berlin developed a two-part (or, you might say, double-occupancy) promotion.

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  4. Days Inn “Turn Up, Take Off”

    In the summer of 2012, Berlin was asked to partner in the development of a Days Inn Facebook promotion that would reinforce the brand's advertising campaign.

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