Baymont Inn & Suites'
“Noteworthy Neighbors” Contest
Baymont Inn & Suites’ franchisees and employees treat all guests to a warm welcome. Baymont calls it “Hometown Hospitality.” To entice and educate travelers to experience Baymont’s high level of personal service themselves, Berlin developed a two-part (or, you might say, double-occupancy) promotion.
We asked consumers to share personal stories about their own “Noteworthy Neighbors” — the people who make a difference in their communities. The three winning entries were chosen by a panel of judges, and, for each entry, $1,000 was awarded to the entrant, and another $1,000 to the nominee. To keep the excitement going, 50,000 Wyndham Rewards points were awarded to a random winner each week. This promotion far exceeded our fan growth projections on Facebook and yielded an unprecedented opt-in rate, receiving industry recognition with a Silver Adrian Award.
And there was yet another "neighborly" component: Franchisees and employees were able to get into the action with “Baymont Neighbors,” an internal version of the promotion that invited them to nominate their Baymont peers who make a positive difference where they live. The grand prize winner and her nominator each won 125,000 Wyndham Rewards points, and five other “Baymont Neighbors” won a first prize of 25,000 points each.