Kozy Shack "Quest for Real Ingredients" Movie Ticket Giveaway
You could say Berlin has a flair for the theatrical. This cinema-themed promotion helped consumers earn free movie tickets by visiting a specially designed microsite where they could enter unique codes they’d collected from packages of Kozy Shack pudding. For each five codes entered and credited to his or her online account, a consumer could immediately print a movie ticket and redeem it at the box office.
Berlin developed and orchestrated the entire program, which included generating over 10 million unique codes, establishing security measures and QA procedures at both printing and packaging facilities, and custom-programming the online mechanism to collect codes and interface seamlessly with our partner ticket provider. In a very competitive environment, performance proved that this program was “just the ticket," as consumers appreciated being rewarded for their loyalty to Kozy Shack pudding.