Super 8 Road Trip Challenge
With so many brands vying for attention, the economy hotel landscape is a nonstop race. That’s why Super 8 came to Berlin to help them engage with travelers. In 2010, Berlin redesigned Super 8's racing promotion website, the core of the brand's connection with NASCAR fans and longtime sponsorship of Richard Petty Motorsports. The 2012 Road Trip Challenge instant-win game marked the third consecutive year of growing consumer participation, email opt-ins, revenue from bookings, and, new to 2012, enrollment in the Wyndham Rewards loyalty program.
Delivering a highly motivating consumer interaction and sustaining it for nine months of the year is the result of a strategically planned promotion structure that uses racing icon Richard Petty as a catalyst to generate high interest and frequent visits to the website.
Check out the most recent action, and your chances to win,with the latest version of the promotion, Follow The Sign, at www.super8motorsports.com.