Sales & Training Tools


After giving its self-service web sites a shot in the arm, this major health insurer needed to enlighten several audiences: members, administrators, practitioners and employers. So, Berlin developed four online tours — one for each EmblemHealth audience — that marketed the sites’ features and benefits.

Berlin determined communication priorities and structured each tour to resonate with its specific audience. We handled all aspects of the project, from scripting and storyboarding to the producing the final animated sequences.

The result? Constituents began going online, rather than phoning Emblem’s call centers.