Sales & Training Tools
"Conan" Sales Presentations
Turner Broadcasting tuned in to Berlin for support with some short-deadline, high-profile sales presentations that would recap successful promotion activity during the launch of Conan O’Brien’s late-night show on TBS. The goal? To motivate continued ad spending and promotion partnership from two key advertisers. An abundance of data and creative assets had to be deciphered, organized, prepared, programmed and transformed into two four- or five-minute self-running (with optional presenter-controlled) video presentations.
Berlin's marketing, creative and production teams went to work collaborating in numerous roll-up-your-sleeves sessions with the Turner ad sales, research, promotion, and online teams, often working well into the night. In the end, Berlin's project management, writing, and use of graphics, animation and embedded video was, in the words of our client, an effort that "forever raised the bar" for quality and creative execution of such presentations. It also explains why we have a framed, autographed 30"x42" picture of Conan in our conference room!