Baymont Inn & Suites:
Every Day’s a Holiday
Baymont Inn & Suites wanted to excite travelers for the holidays, and, since everyone loves a surprise — winning a secret prize in a contest, for example — Berlin made it a key component of a Facebook-based holiday promotion for Baymont Inn & Suites. We helped Baymont spread the holiday spirit by giving away secret prizes every day for 30 days.
The result? Baymont’s most successful Facebook-based promotion to date, growing the fan base by 300 percent, while creating a substantial number of loyal email subscribers.
In addition to building a strong relationship with travelers, the promotion also served as recognition for Baymont franchisees or staff, one of whom “presented” each day’s prize on Baymont’s Facebook page.